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A New Look for a New Season – The Ultimate Adventure Centre Undergoes Rebranding

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Whilst The Ultimate Adventure Centre may shut its doors for activities during the winter, the workload behind the scenes is busier than ever! The winter of 2013 has seen us undertake an exciting 3 stage rebranding project with one of Devon’s top tourist attractions to give it a new face for 2014.

Stage 1 – Complete Marketing Solutions teamed up with Florian Zumfelde Design Studio to create new logo and brand identity. When you’re competing for tourism business in North Devon – one of the UK’s top tourist destinations – getting the branding right to catch the eye of visitors is key to making a lasting impression, therefore we had to get this right! Once the artwork and visual assets for the rebranding were finalised, we redesigned the website to give its new look for 2014!

Stage 2: Whilst updating the image of the website, we made some site changes in order to increase engagement, aid customer flow and to grow online sales. Changes included adding new navigational sliders, new galleries and restructuring the page hierarchy. We also added a new Live Chat system (Snap Engage) alongside a Booking Bug booking system – a combination that is already working absolute wonders to aid visitor engagement and increase sales!

Stage 3: The final stage has involved redesigning the company’s leaflets, sign design and other printed marketing materials. Again we have worked with Florian on this stage to ensure a sleek and professional look.

Before:

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AFTER!

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