SEO North Devon – What is SEO and why is it so Important?

March 10, 2015/in Search Engine Optimisation /by client153182

What does SEO stand for?

SEO is a phrase that you’ll hear thrown about a lot when discussing websites and online marketing for your business, but what exactly does it stand for, and more importantly, what does it mean for you and your online marketing?

SEO is the acronym used in place of the term “Search Engine Optimisation”. Search Engine Optimisation is the process of attempting to maximise the potential number of visitors to a website. SEO experts use a mixture of on-site and off-site techniques to ensure that the website has the best chances of appearing high on a search for a relevant keywords, phrases and locations.

Why Should I Employ an SEO Professional?

SEO is a difficult and imprecise art at the best of times, which is why we make sure that we keep up with the latest Google search algorithms and changes in user behaviour patterns. This enables us to stay aware of how the web is working and to understand how people are using the internet, in order to implement relevant tactics within your marketing plan that make sure that your website stays ahead of the game.

By employing an SEO professional to optimise your website, you’re giving yourself the best chance of having your website and business details found on Google and other search engines such as Bing, Yahoo and Ask. We’re confident that over time your investment will be paid back to you in increased website traffic, and therefore increased business enquiries and sales.

Complete Marketing Solutions in Bideford – SEO North Devon

Here at Complete Marketing Solutions in Bideford, North Devon, we provide SEO as a standard part of our website design packages. If you’ve already got a website that you’re happy with, but would like for it to perform better on search engines in order to increase your traffic, we also offer stand-alone SEO services.

We work closely with our clients to determine the most appropriate keywords, phrases, and locations to target. We’ll research your industry and field of practice to look at trends to determine how your business can establish a strong online presence within it. We’ll also look at your competitors to see what is and isn’t working for them, with a view to getting your website to the top of the game. We’ll then use this research to devise a holistic SEO plan that employs the most appropriate on-site and off-site techniques.

A Holistic Approach to Search Engine Optimisation

We don’t just focus on your website – we know that the SEO is achieved by creating links with blogs and social media channels such as Facebook, LinkedIn and Twitter. Not all businesses use social media, blogs and directories in the same way – that’s why we like to create close working relationships with our clients to fully understand the aims, ethos and working methods of your business. This enables us to create a fully tailored holistic SEO strategy to see that you employ appropriate external channels effectively.

Thanks to our advanced SEO monitoring tools and knowledge of Google Analytics, we are able to monitor in great detail just how well your SEO plan is working. We use this data to make informed decisions about how to adapt the strategy to improve and grow it, so that you stay ahead of the game.

To find out more about how Complete Marketing Solutions can help your business to appear higher on the search engines by using our professional SEO services, please get in touch for a no-obligation discussion. In the meantime, take a look at our news and testimonials to see how our services have helped many small to medium businesses across Devon and the UK to grow.

s and g carpets torrington website optimised by complete marketing solutions in North Devon

S&G Carpets – Website Optimisation and Redesign

January 28, 2015/in Search Engine Optimisation, Website Design, Website Re-build /by client153182

S&G Carpets have had their website for a while now, but unfortunately it was failing to generate the traffic that they hoped for in order to build business.

We were able to offer our professional SEO and website design skills to redesign, re-write and fully optimise the page content and site information, in order to help S&G Carpets’ website to perform get found on Google by new and existing customers. We also reordered the menu navigation to aid user-flow through the site and make information easier to find.

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Top2Tow

November 29, 2014/in Search Engine Optimisation, Website Design /by client153182

Web Design in Bideford – Website Rebuild and SEO for Top2Tow

Top2Tow are a well-establish tow Bar Fitting and Caravan Servicing company based in Bideford, North Devon. Here at Complete Marketing Solutions, we have been working them for a while now and have seen their business go from strength to strength to become the well known local name that they are today.

Top2Tow had an existing website that”did the job”, however it was old and therefore was not designed to function on mobile devices. With over 50% of online activity now conducted using a mobile device, Top2Tow realised the urgent need to bring their website up to date, as their old website was causing mobile-based visitors to get annoyed at the fact that they couldn’t access content easily.

We rebuilt their website using WordPress to give them a fully responsive, mobile optimised website that functions as beautifully on a large computer screen, as it does a phone, tablet or small screen laptop. Customers are now able to browse through the website on any device, whilst still having access to the same content.

BEFORE

AFTER

Virginias Vintage hire website built by complete marketing solutions web design

A Technically Testing Job from Longest Serving Customer – Virginia’s Vintage Hire.

September 29, 2014/in Search Engine Optimisation, Website Design, Website Re-build /by client153182

Ginny and Greg at Virginia’s Vintage Hire are our longest serving customers. We’ve been with them from the very beginning and have been proud to be part of the growing success of the business.

After seeing the benefit what we’d already achieved, Ginny and Greg wanted to take their online marketing to the next step by upgrading and customising their website with new branding and a strong new visual identity. The job was a big one but we stepped up to the challenge. Working with their branding designer, we have given their website undergo a complete overhaul, with a new customised design, an extended product range as well as new navigational assets and user elements.

With the ever growing success of the original business, Greg and Ginny have decided to expand with Virginia’s Vintage Hire Scotland! Again, we’ve worked closely with them to build a new website for this company and manage their marketing efforts and it’s looking like the Scotland branch is going to be just as successful as the core business!

sams hair design website design by complete marketing solutions north devon

Testimonial from Sam’s Hair Design

September 29, 2014/in Graphic Design, Search Engine Optimisation, Testimonial, Website Design /by client153182

“I used Sophie Bosworth to design my logo and website and I couldn’t be happier with my choice. She listened to my ideas and pretty much came up with the design straight away. I had full input of any ideas and was included in the whole build of website as she went along. I would highly recommend her. It’s comforting to know she is in my phone now and I can call on her anytime for changes.”

Thanks Sam – It was a pleasure to work with you!

Sam Munden came to Complete Marketing Solutions via a recommendation from a previous client who been impressed with our services and was kind enough to refer us to Berkshire based hairdresser, Sam Munden, who was looking for a new website for her business”Sam’s Hair Design”.

The first stage involved designing a logo for Sam’s Hair Design. The brief was to create something that was based on a vintage style theme, possibly in deep aubergine, dark brown and cream. Sam wanted something that was pretty, feminine and sophisticated, but not pink and flowery!

After submitting an initial range of design ideas to Sam, we worked with Sam’s feedback to refine our ideas into a final design that she was happy with. The final design took on a vintage mirror style with her company name in the centre, as a reference to hairdressing and to fulfil the vintage theme.

Once the logo and branding was complete, we designed the assets for the website around the branding themes. The website uses interactive features that direct users through the site intuitively such as interactive sliders, image galleries, maps, social media icon buttons and hyper-linked text.

CLICK HERE TO SEE THE RESULT!

Logo Design and Website Build for Berkshire Based Hairdresser, Sam Munden

August 29, 2014/in Graphic Design, Search Engine Optimisation, Website Design /by client153182

Sam Munden came to Complete Marketing Solutions via a recommendation from a previous client who been impressed with our services and was kind enough to refer us to Berkshire based hairdresser, Sam Munden, who was looking for a new website for her business”Sam’s Hair Design”.
The first stage involved designing a logo for Sam’s Hair Design. The brief was to create a logo design that was based on a vintage style theme, possibly in deep aubergine, dark brown and cream. Sam wanted something that was pretty, feminine and sophisticated, but not pink and flowery!
After submitting an initial range of design ideas to Sam, we worked with Sam’s feedback to refine our ideas into a final design that she was happy with. The final design took on a vintage mirror style with her company name in the centre, as a reference to hairdressing and to fulfil the vintage theme.
Once the logo and branding was complete, we designed the assets for the website around the branding themes. The website uses interactive features that direct users through the site intuitively such as interactive sliders, image galleries, maps, social media icon buttons and hyper-linked text.

CLICK HERE TO SEE THE RESULT!

The Springboard Consultancy - Website design and optimisation by North Devon based marketing specialists

Customer Testimonial from Liz Willis at The Springboard Consultancy

July 3, 2014/in Search Engine Optimisation, Social Media, Testimonial /by client153182

“When our website and overall web presence needed improving, we asked around and Complete marketing Solutions was recommended highly to us. They gave us a straightforward appraisal of our site, blog and social media performance and outlined a manageable way forward.

We agreed an initial three month program that included improving the overall look and feel of the website, changing our blog platform, creating a twitter account and fine tuning our LinkedIn pages. Simon and Sophie worked alongside our regular designer Francis Porter because it was important to us to have consistency of the way we present ourselves. Their work has resulted in a vastly improved and revitalised website and blog, consistent branding and a new confidence about using Social Media.

Clients have already commented on how good the website looks and we’re already seeing the benefits of their work. We were really impressed that Simon and Sophie were just as keen as we were that we were able to maintain our web presence by ourselves and provided us with much needed coaching. However, we’ve retained Simon and Sophie on a monthly basis keep the momentum going!”

– Liz Willis OBE Chief Executive at The Springboard Consultancy

The Story – Helping The Springboard Consultancy to leap into the 21^st Century!

As with many of our clients, The Springboard Consultancy already had a website, however it wasn’t generating the right amounts or type of traffic to make it work efficiently to bring in new clients. To help, we re-structured the pages and navigation of Springboard website to aid user interaction and added assets such as tabs and buttons to make it easy to use. We also created new, quality copy using key words and locations to help the onsite optimisation.

Having very little experience of social media, it was a big step for Liz at Springboard to allow us to create a new Business Twitter account to incorporate into their marketing strategy. We continue to work with Springboard to offer ongoing training for effective Twitter use, and guess what? They’re hooked! We knew they’d catch the Twitter bug once they’d got the hang of it with our training!

Rebranding for Springboard consultancy was achieved by working alongside Francis Porter Designs to create a fresh new visual identity for the company website.

What’s in a few percent?

December 3, 2013/in Search Engine Optimisation /by client153182

It may not be a lot, but when key word page rank is concerned, a few percent can make a lot of difference to visitor numbers and website enquiries for our clients. We currently manage a total of 1444 key words (long and short tail), and have achieved page one on Google for over 800 of them, that’s 55.6% – an increase of over 4% in one month. Now we’re aiming for 60 and beyond!

laura hingston flowers new website and search engine optimisationby Complete Marketing Solutions, Bideford, North Devon

Website Optimisation for South Devon Florist

September 11, 2013/in Search Engine Optimisation, Website Design /by client153182

South Devon Florist, Laura Hingston, was referred to us by another client of ours – Ginny from Virginia’s Vintage Hire. After working with us for several years, Ginny felt confident in recommending our services to Laura who was looking to widen the reach of her website and optimise her site so that she could be found on Google.

With a background in art and design, Laura had created a site that had been built with design as a key factor but had forgotten the importance of content and optimisation.

We created quality copy for Laura’s site and added product-specific pages to help her page rank. At the same time, we retained her signature visual style and added a gallery to create a site that looks brilliant and yet also performs well for targeted key word Google searches.

Steve Nuth OLD website - new SEO and website redesign services by Complete Marketing Solutions, North Devon

Replacing Flash Site for Better SEO

September 10, 2013/in Search Engine Optimisation, Website Design, Website Re-build /by client153182

Like many small business owners looking for a quick and simple website, local photographer Steve Nuth, who creates stunning portraits from his studio in Barnstaple, had fallen victim to what we call the ‘Flash trap’ and created a flash-based website that, although looked good and did fancy things with images, performed poorly and couldn’t be viewed on devices without Flash installed.

Tired of his website troubles, Steve was looking for a company who could build a website that looked great (very important for a photographer!) but also performed well on Google for his keyword searches.

Because it can allow for attractive media content and can be created by those with little web training, flash websites are popular with small business owners who want to build their own websites. Although these sites can be made to look good with not too much effort, flash websites in general perform poorly on Google searches and are not compatible on all computers and mobile devices as they require a plugin to run.

Here at Complete Marketing Solutions, we have the design expertise and SEO knowledge and experience to meet Steve’s needs. We completely rebuilt his site to eliminate the issues that his flash website was causing him and created a new site for him that was visually attractive (including interactive images sliders, galleries and in-page images) but also optimised the content in order for Google to find his site easily.

Click here to see the final result.