What does SEO stand for?

SEO is a phrase that you’ll hear thrown about a lot when discussing websites and online marketing for your business, but what exactly does it stand for, and more importantly, what does it mean for you and your online marketing?

SEO is the acronym used in place of the term “Search Engine Optimisation”. Search Engine Optimisation is the process of attempting to maximise the potential number of visitors to a website. SEO experts use a mixture of on-site and off-site techniques to ensure that the website has the best chances of appearing high on a search for a relevant keywords, phrases and locations.

Why Should I Employ an SEO Professional?

SEO is a difficult and imprecise art at the best of times, which is why we make sure that we keep up with the latest Google search algorithms and changes in user behaviour patterns. This enables us to stay aware of how the web is working and to understand how people are using the internet, in order to implement relevant tactics within your marketing plan that make sure that your website stays ahead of the game.

By employing an SEO professional to optimise your website, you’re giving yourself the best chance of having your website and business details found on Google and other search engines such as Bing, Yahoo and Ask. We’re confident that over time your investment will be paid back to you in increased website traffic, and therefore increased business enquiries and sales.

Complete Marketing Solutions in Bideford – SEO North Devon

Here at Complete Marketing Solutions in Bideford, North Devon, we provide SEO as a standard part of our website design packages. If you’ve already got a website that you’re happy with, but would like for it to perform better on search engines in order to increase your traffic, we also offer stand-alone SEO services.

We work closely with our clients to determine the most appropriate keywords, phrases, and locations to target. We’ll research your industry and field of practice to look at trends to determine how your business can establish a strong online presence within it. We’ll also look at your competitors to see what is and isn’t working for them, with a view to getting your website to the top of the game. We’ll then use this research to devise a holistic SEO plan that employs the most appropriate on-site and off-site techniques.

A Holistic Approach to Search Engine Optimisation 

We don’t just focus on your website – we know that the SEO is achieved by creating links with blogs and social media channels such as Facebook, LinkedIn and Twitter. Not all businesses use social media, blogs and directories in the same way – that’s why we like to create close working relationships with our clients to fully understand the aims, ethos and working methods of your business. This enables us to create a fully tailored holistic SEO strategy to see that you employ appropriate external channels effectively.

Thanks to our advanced SEO monitoring tools and knowledge of Google Analytics, we are able to monitor in great detail just how well your SEO plan is working. We use this data to make informed decisions about how to adapt the strategy to improve and grow it, so that you stay ahead of the game.

To find out more about how Complete Marketing Solutions can help your business to appear higher on the search engines by using our professional SEO services, please get in touch for a no-obligation discussion. In the meantime, take a look at our news and testimonials to see how our services have helped many small to medium businesses across Devon and the UK to grow.